10 Types of Videos Guaranteed to Answer Your Prospects Questions As important as it is to use videos to promote your business and inform your prospects, it’s equally as important to ensure you are creating and sharing content that answers their questions pertaining to your business. Below are several types of videos that
The Importance of Split Testing (or A/B Testing) A/B testing or split testing is as it sounds, an experiment where we test two different versions of a landing page simultaneously. Applied to your pages, A/B testing is the disciplined application of regular testing to ensure you'll have the best version of your Landing Page
Why Videos Deliver the Perfect Sales Pitch Every Time Videos have the ability to engage your prospect in a warm, relaxed, friendly manner while effectively putting them on the road to understanding your product. When done properly, they will deliver the perfect pitch by subtly influencing your warm-leads with easy-to-consume content and control their
Are you using video to tell your company story perfectly each and every time? Professionally produced videos can create a better buying experience for your customers and help them discover why you are the right choice. Videos Build Your Brand Faster and Stronger As you build your brand, videos are an engaging
What is a Lead Magnet? A Lead Magnet is free information in the form of a guide, an eBook, audio series, videos, etc. that you will provide to the prospect in exchange for them sharing their contact information. For instance, the Deadly Dozen Manifesto™ was used in our campaign as a Lead Magnet.