gail

The Importance of Split Testing (or A/B Testing) A/B testing or split testing is as it sounds, an experiment where we test two different versions of a landing page simultaneously. Applied to your pages, A/B testing is the disciplined application of regular testing to ensure you'll have the best version of your Landing Page

What is a Lead Magnet? A Lead Magnet is free information in the form of a guide, an eBook, audio series, videos, etc. that you will provide to the prospect in exchange for them sharing their contact information. For instance, the Deadly Dozen Manifesto™ was used in our campaign as a Lead Magnet.