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So far gail has created 2 blog entries.

What Is Split Testing

By |2023-02-09T16:14:57+00:00February 1st, 2023|Marketing|

The Importance of Split Testing (or A/B Testing) A/B testing or split testing is as it sounds, an experiment where we test two different versions of a landing page simultaneously. Applied to your pages, A/B testing is the disciplined application of regular testing to ensure you'll have the best version of your Landing Page

What is a Lead Magnet

By |2023-02-09T16:18:36+00:00December 7th, 2022|Marketing|

What is a Lead Magnet? A Lead Magnet is free information in the form of a guide, an eBook, audio series, videos, etc. that you will provide to the prospect in exchange for them sharing their contact information. For instance, the Deadly Dozen Manifesto™ was used in our campaign as a Lead Magnet.  

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