Each section or milestone in your CyberFunnel has specific goals for the prospect to meet. Such as calling your office, setting an appointment with a salesperson, becoming a customer, or providing referrals.
If your prospect doesn’t meet the milestone goal, your CyberFunnel nurtures them along using automated reminders or retargeting until they achieve the goal.
This system action is called the contingency. However, when the person does meet the milestone goal, called an advance, they are given access to either the next milestone or have now qualified themselves enough to engage with a member of your sales team.