Are you using video to tell your company story perfectly each and every time? Professionally produced videos can create a better buying experience for your customers and help them discover why you are the right choice.

As you build your brand, videos are an engaging way to inform your customers who you are and what you can offer them to improve their quality of life.

While there is a never-ending list of platforms for marketing videos, here are the 5 we have found to be most effective:

When a prospect is doing research on a company to decide if they want to purchase their products or services, the first place they look is on your website. Placing a short, captivating and informative video to grab their attention on the homepage and informative videos throughout your website will assist them in their decision making.

You’d be surprised at the amount of people who rely on Facebook Business Pages and Reviews when deciding which company to choose. When you post amazing, effective videos on your Facebook page, you’ll be able to convince more of your audience to purchase your service or product.

There are several benefits to including videos in your marketing emails, but the most important involve increasing your conversion, click-through rates, and open rates, while also building trust and authenticity.

Given the amount of time people spend watching videos, along with higher conversion and engagement rates, your company can use YouTube to address customer questions, promote brand messages, portray life at the office and much more.

Video ads are an excellent format for informing and educating prospective customers and have proven to lead to more conversions. Video ads are also more likely to be shared on social media and other platforms.