Tactical marketing is what most people think of when they think of marketing and advertising. The problem is, they do this without getting their strategy in place first! Do you see the trap?

Can you see how – without a strategic plan – you can easily find yourself at the mercy of every media salesperson that walks through the door? They ALL deal in tactical marketing, and their job is to convince you that their method is the best thing since sliced bread. The problem is – they have NO idea what your strategic plan is…and perhaps…neither do you!

A Hot-Button is anything that is important or relevant to your customer. That’s it…plain and simple. If you want to sell something to anyone, you have to make sure you’re selling them something that they care about.

If not, you’re going to have a pretty hard time turning that prospect into a client. If you’re selling something that they already want…then it’s easy!

It sounds simple and obvious, but the vast majority of your competitors – and quite probably you right now – aren’t doing it.

Humans will behave very predictably if you understand how their mind and senses operate . . . and that comes from an understanding of what is called the Reticular Activating System . . . or the R.A.S. for short.

The Reticular Activating System is basically a part of your brain that controls certain functions of consciousness. There’s actually a part of your brain that filters out what’s unimportant so you can focus on what’s important.

We share the two correlating and simultaneous processes that occur during the customer acquisition process in a CyberFunnels campaign.

As both processes are positioned and executed properly, it creates an ideal condition for the person to make a decision about your product or service.

These processes also lead to further establishing your brand’s positioning,  the building of goodwill, and the overall boost of your company’s value in the marketplace.

The result – more customers for you!

In this video, we cover market positioning of your brand.

There are only 5 levels of brand positioning in marketing and you need to be sure that you pick one of these areas as your market positioning.

These levels of market positioning are based on popular culture, each one escalating in exclusivity and each one maintaining an ability to attract higher fees and more money.

Of course, there are multiple facets to this, but the goal is the same –  to position yourself in the marketplace higher than your competition.

This short video takes a closer look to see how CyberFunnels are built and if they may be a good fit for your situation.

Once you gain an understanding of how CyberFunnels are built and operate you will need to determine if your current staff have the expertise AND the time capacity to take on this type of project and get it done right the first time?  What work will they set aside to work on this?  And do they have the knowledge and experience to do it?

The alternative is to let your team focus on what they know and let the CyberFunnels team of experts who at your fingertips do what they do and make this a reality.

During this discovery meeting, we will discuss your business, your products, your industry, your current challenges, your customers, and even your competitors to determine where there are gaps and opportunities to grow your business. The process is designed to get all the necessary information needed to build a CyberFunnels Automated Sales And Marketing System that will enable your company to dominate in your marketplace.