SECTION: 3 – AUTOMATION & FUNNELS

This module contains information and insight related to automation and sales funnels. Whether you are just a beginner. a master or you outsource this part of your business you will find this content valuable.

Are you aware of the dramatic shift in consumer buying habits that’s happening right now in virtually every industry?

The catalyst for this shift is the exponential increase in the use of personal Internet devices by Millennials, Gen X, Gen Y, and Boomers who are embracing companies that are more in sync with their new shopping habits and hi-tech lifestyle while avoiding those businesses clinging to outdated sales processes.

This is forcing even established companies to re-engineer their futures and adapt. Businesses that are slow to respond are guaranteed to lose market share to competitors who recognize this trend and are willing to make the adjustment. Even if a company does recognize the need to adjust, they usually don’t have the skill-set or time to address all the components necessary to make this transformation.

Companies who don’t recognize this trend may respond by trying to outspend their competitors in advertising only to find it is getting more difficult to cut through the clutter and attract the attention of their target audience. Unfortunately, when they do attract prospects they also find it is more difficult to keep them engaged long enough to build a meaningful relationship that goes beyond who has the best price.

This creates situations for salespeople who find themselves wasting their valuable time and energy trying to convince or persuade poorly qualified leads to buy. When this happens over and over again it creates fatigue, burnout and salesperson will eventually leave because they cannot make enough money.

So, what does this mean for you and your business?  Well, it means that a good website is not enough. Advertising is not enough. A great product is not enough.

What it really means is that modern businesses need a modern client acquisition solution called a CyberFunnel that combines marketing strategy, sales psychology, and technology into a single, cohesive automated sales and marketing system.

If you thought this insight was helpful and would like to see how it is actually part of an overall strategy and system called a CyberFunnel that could deliver your business to the next level.

Also, you can learn more about this specific topic by checking out our MasterMind Module for several other topics that could help your business gain a marketplace advantage.