When a visitor hits your website, they are presented with a series of unique offers. These offers are positioned at various places throughout your website in panels, sections, and pop-ups to stand out and get the person’s attention as they are browsing.
These offers are intended to provide guidance, insight, shortcuts to save time as they are learning about your products and services.
Once a visitor shares their contact info or opts-in to your funnel through a gateway, they are given access to rich, client-centric content. This content includes videos and downloads that help them solve their problems as it relates to your products and services.
As the person consumes this content, which is about them and their needs, it simultaneously builds authority for your company and influences their decisions. It helps them understand why your company is unique and different than your competitors.
Automation is used to nudge them along with gentle reminders until they have enough information to set an appointment with a member of your sales team.