10 Reasons Videos Are Effective in Marketing

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text? Or that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video?

Videos have become the most popular choice for content consumption today, making it an irreplaceable part of any businesses’ marketing strategy. Creating engaging and exciting video content will help your company build trust with prospective customers while also answering their questions and objections.

Below are 10 reasons why videos are effective when properly executed in your overall marketing strategy.

Search Engine Optimization

By the end 2022, 80% of all internet traffic will consist of videos. Search engines view videos as high-quality content therefore including video content on your website can work especially well for your SEO.

They Boost Conversions & Sales

Most of the information is transmitted to our brain through visuals. It has always been a great way to boost engagement and sales.

They Build Trust

The entire concept of video marketing is based on generating trust and creating healthy relationships with customers.

High Rate of Social Shares

Users love to share an informative and engaging post on social media. Plus, when viewers share videos, you can get cost-free advertising for your products and services.

High Retention Value

The internet is a crowded place and drawing the attention of people is a real hassle. Providing them with memorable content is crucial.

Get a Leg Up on the Competition

The truth is many businesses don’t use video marketing. They are stuck with a fallacy that doing this is expensive. However when compared to potential users’ reach, engagement, conversion rates from a video, the positive results clearly outweigh the cost.

Win the Attention of Google’s Web Crawlers

YouTube videos rank so highly on Google, creating a great opportunity to increase your target audience by posting your brand videos on YouTube.


Engages Lazy Buyers

A well-executed video is the best tool for learning and is very easy to consume and remember. Today, users want more than just product descriptions; they like to see the products or services in visuals.

Increased Conversion Rates

Recent surveys show that 71% of marketers say video conversion rates outperform other marketing content.

Brand Recall

As per stats, 80% of clients remember a video that they view in the most recent months. Therefore, it promotes brand recall and this is undeniably one of the best benefits.

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